I Hate World Music Too
By Scott Kettner (band leader Nation Beat)
www.myspace.com/nationbeat
www.myspace.com/scottkettnermusic
“In my experience, the use of the term world music is a way of dismissing artists or their music as irrelevant to one’s own life. It’s a way of relegating this “thing” into the realm of something exotic and therefore cute, weird but safe, because exotica is beautiful but irrelevant; they are, by definition, not like us.” It groups everything and anything that isn’t “us” into “them.” – David Byrne 1999 article for the New York Times. http://www.davidbyrne.com/news/press/articles/I_hate_world_music_1999.php
David Byrne hates world music and I do too. He hits the nail on the head in his article written 10 years ago, and yet our industry still continues to generalize the cultures and the people who make music outside of the USA by grouping them into a generic term to separate “them” from “us”. Even worse, the industry discriminates against US based artists who adopt music from foreign cultures as a main influence in their own music. They justify their prejudices by calling the music “unauthentic”. What is authentic anyway?
Ten years after Byrne’s article the digital download culture has exploded and the world has exponentially become much smaller. There are millions of artists who live in the US (either born here or immigrated here) who make music that is not sung in one language but two or three (maybe even four…let us know if you find them). Since there’s no genre or box to group these artists in they’re simply ignored and marginalized by the industry. And what happens to a band based in the US who has Brazilian and American musicians and sing in English and Portuguese? When they get invited to perform at a world music festival they’re asked to “please don’t sing the songs in English, especially the American country songs because this is a world music festival”. That’s what happened to my group Nation Beat last summer.
I was very fortunate to have had the opportunity to perform alongside one of my musical mentors Cyro Baptista for about 3 years. He always told audiences that “I don’t play Brazilian music, I play music from the world. I am not a Brazilian citizen, I am a citizen of the world”. Cyro was challenging people to think outside of the box. This made sense to me immediately. Cyro embodies the contemporary musician who can channel every sound he’s ever heard into his own music. He has traveled the world, downloaded a billion songs from the Internet and has digested it, internalized it and made it his own. The Brazilian term for this is Anthropofagia, a popular notion among Brazilians that the formation of Brazilian identity resulted from “the constant interaction between diverse cultures, each of which consumed the other until a single, all-encompassing culture was created.” The same exact thing happened here in the US, we call it the Blues.
So what is world music? Most people say it’s music that’s not sung in English or made in the USA. Then, what do you call Cajun music, Mardis Gras Indian chants sung in Creole or Tex-Mex music sung in Spanish? Literally, the term world music means music made in the world. Isn’t America Part of The World?
“In my experience, the use of the term world music is a way of dismissing artists or their music as irrelevant to one’s own life. It’s a way of relegating this “thing” into the realm of something exotic and therefore cute, weird but safe, because exotica is beautiful but irrelevant; they are, by definition, not like us.” It groups everything and anything that isn’t “us” into “them.” – David Byrne 1999 article for the New York Times.
David Byrne hates world music and I do too. He hits the nail on the head in his article written 10 years ago, and yet our industry still continues to generalize the cultures and the people who make music outside of the USA by grouping them into a generic term to separate “them” from “us”. Even worse, the industry discriminates against US based artists who adopt music from foreign cultures as a main influence in their own music. They justify their prejudices by calling the music “unauthentic”. What is authentic anyway?
Ten years after Byrne’s article the digital download culture has exploded and the world has exponentially become much smaller. There are millions of artists who live in the US (either born here or immigrated here) who make music that is not sung in one language but two or three (maybe even four…let us know if you find them). Since there’s no genre or box to group these artists in they’re simply ignored and marginalized by the industry. And what happens to a band based in the US who has Brazilian and American musicians and sing in English and Portuguese? When they get invited to perform at a world music festival they’re asked to “please don’t sing the songs in English, especially the American country songs because this is a world music festival”. That’s what happened to my group Nation Beat last summer.
I was very fortunate to have had the opportunity to perform alongside one of my musical mentors Cyro Baptista for about 3 years. He always told audiences that “I don’t play Brazilian music, I play music from the world. I am not a Brazilian citizen, I am a citizen of the world”. Cyro was challenging people to think outside of the box. This made sense to me immediately. Cyro embodies the contemporary musician who can channel every sound he’s ever heard into his own music. He has traveled the world, downloaded a billion songs from the Internet and has digested it, internalized it and made it his own. The Brazilian term for this is Anthropofagia, a popular notion among Brazilians that the formation of Brazilian identity resulted from “the constant interaction between diverse cultures, each of which consumed the other until a single, all-encompassing culture was created.” The same exact thing happened here in the US, we call it the Blues.
So what is world music? Most people say it’s music that’s not sung in English or made in the USA. Then, what do you call Cajun music, Mardis Gras Indian chants sung in Creole or Tex-Mex music sung in Spanish? Literally, the term world music means music made in the world. Isn’t America Part of The World?
by Scott Kettner (band leader Nation Beat)